Collezione Automobili Lamborghini 2018

Knotty Nawadhinsukh Words by Knotty Nawadhinsukh
Invited guests at the unveiling of the Collezione at Milan's Via Tortona

Lamborghini delved into the world of style during Milan’s Men Fashion Week which concluded last Sunday. Held at the ultra-modern space of Via Tortona, esteemed invited guests and celebrities were the firsts to witness the latest Collezione Automobili Lamborghini for this year, presenting the venerable exotic Italian car maker as a lifestyle brand that included apparel, footwear, travel luggage and even men’s cosmetics.

Sleek new luggage set with Lamborghini's style signatures from their cars

For the new Fall-Winter season, Lamborghini’s menswear line now encompasses a number of collaborations with other noted manufacturers and designers under “Informal Luxury”, “Casual” and “Pilota Ufficiale” series.

Actor Lorenzo Lavia posing with the Urus Super SUV

Included among these lines will be special editions of outerwear items such as parkas, the “supercar” jacket, blazers, sweatshirts and driving gloves that can work on touchscreen when worn. Lamborghini has now incorporated more cutting edge materials than before into each item through working together with designers such as Enzo Bonafè, Hettabretz, Tecknomonster and with Mizuno for shoes.

Lamborghini's apparel now gone more hi-tech for more functionality
Working in conjunction with Mizuno continues for running shoes

Sprawled among the cars that included the Huracan Performante, the Aventador S, the latest Urus Super SUV and the silver 25th Anniversary Countach, the product lines were all developed to reflect Lamborghini’s reputation of embracing modern technology in the way they produce their cars—and how that is translated into the lifestyle of a Lamborghini driver.